3/25/08

USA Businesses Control Mexican Tequila


US businesses assumed control of Mexican tequila, turning ever more assembler than the producing country of its emblematic beverage, said La Jornada daily on Monday.

A report on the newspaper said the agreement signed granted great advantages to the US companies in the fields of bottling and sales, and placed over half the Mexican and export markets in the hands of foreign companies.

This situation caused that for the first time in 2007, the United States exceeded Mexico in tequila sales, and part of the profits is kept by the US bottling companies.

An agreement between both countries was signed in January, 2006, paving the way for the neighboring nation to manage bottling and trade of the mentioned beverage, and Mexico lost its right to supervise trade, La Jornada said.It also lost its right to decide that tequila is bottled in it original country and to check that its trade by the United States is done with the name of tequila.Mexico accepted not to have the right to inspect the bottling companies and adopt corrective and punitive measures against the US companies.

Tequila labeling and trade, and formulation, labeling, and trade of products that contain tequila are ruled by the importing and selling country, the newspaper said.
The Mexican industrialists recommend having a representative in the United States to develop a mechanism for certification to achieve quality control and assure that tequila is bottled without contamination risk.

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